FirstReply
How It Works

Built for Service Businesses.
End to End.

FirstReply isn't a chatbot. It's an autonomous call-answering service that captures, qualifies, books, and follows up on calls you would have otherwise missed — so you can stay focused on the job.

Feature 01 — Inbound Call Capture & AI Booking

Answers Every Call. Books Every Job.

The moment your phone would ring out, FirstReply steps in. It answers instantly in a natural, professional voice, runs intelligent intake questions tailored to your business, and books directly into your existing calendar or job management platform — no human intervention required.

  • Zero latency — answers before voicemail kicks in
  • Natural, professional voice & industry-specific language
  • Triage: urgency, scope, access requirements, location
  • Native integration with Simpro and ServiceM8
  • Instant confirmation SMS sent to client on booking
  • Full call transcript delivered to your dashboard
firstreply — live call dashboard
?
Inbound Call
021 555 0192 — 2:47 PM
Answered
AI
"Hi, you've reached Smith Electrical — I'm the after-hours assistant. How can I help you today?"
"Hi, my power's out — think the main board has tripped."
AI
"I can get a sparky to you today. Can I grab your address and confirm you're in Auckland?"
"Yes — 14 Remuera Road, Auckland."
Booking Confirmed — ServiceM8 Updated
Job #1847 · Tuesday 4:00 PM · Sarah Mitchell, 14 Remuera Rd
Feature 02 — Missed Call Text-Back

The Ultimate Safety Net.

If a caller hangs up before FirstReply answers — dead zone, no signal, whatever — our instant text-back system fires within seconds. A natural, personalised message re-engages the lead before they've even thought about calling the next business on Google.

  • Triggers within seconds of any missed call
  • Personalised message carries your business name
  • Full two-way SMS conversation handled by AI
  • Works 24/7 — weekends, public holidays, after-hours
  • Captures leads that would be 100% lost otherwise
  • Seamless handoff to booking when client is ready
9:41Smith Electrical●●●
Missed Call · 3:14 PM
"Hi! I missed your call just now. I'm on-site at the moment — how can I help? Reply here and I'll get back to you. — Smith Electrical 👷"
Delivered · 3:14 PM
"Oh great! I need a quote for a new switchboard. Can someone come tomorrow?"
"Absolutely. I have 10am or 2pm tomorrow — which works best for you?"
"10am works perfectly!"
Lead Recovered ✓
Would have been 100% lost
Feature 03 — Outbound On-the-Way Calls

No More Wasted Call-Outs.

Every service business knows the pain of travelling to a job and finding no one there. FirstReply automatically calls your client 25–30 minutes before arrival to confirm they're available — eliminating wasted trips and protecting your show-up rate.

  • Automated call 25–30 min before technician arrival
  • Natural, professional AI voice — seamless experience
  • Reschedules automatically if the client can't make it
  • Protects your dispatch SLA and show-up rate
  • Outcome logged back to your job management platform
  • Saves fuel, time, and the frustration of wasted call-outs
firstreply — outbound dispatch queue
Outbound Call — Pre-Dispatch
Job #1847 · ETA 25 min · Sarah Mitchell
Calling
AI
"Hi Sarah, it's the team from Smith Electrical — your sparky is about 25 minutes away. Just confirming you're home?"
"Yes, I'm here! Perfect, thanks."
✓ Client Confirmed
Home & ready
0 Wasted Trips
This month
Feature 04 — Your Control Centre

Full Visibility. Total Control.

You're trusting an AI to represent your business on every call — so you should be able to see exactly what it's doing and adjust it however you like. Your FirstReply dashboard gives you a real-time window into every call, every booking, and every outcome, with full control over how your AI behaves.

  • Full call log with recordings & transcripts — review any call
  • Live status on every interaction: Booked, Callback, Spam blocked
  • Edit your AI's greeting message at any time — no tech needed
  • Switch voice style and language from a simple dropdown
  • Set custom after-hours rules, overflow logic, and business hours
  • Catch anything that doesn't feel right and fix it instantly
app.firstreply.co.nz — dashboard
Overview
Call Log
AI Settings
Analytics
Settings
Call LogLast 7 days · 14 calls
021 555 0192
Today 2:47 PM · 1m 42s
Booked
09 488 3301
Today 11:12 AM · 0m 58s
Booked
027 333 7712
Yesterday 4:05 PM · 2m 11s
Callback
021 999 0045
Yesterday 9:30 AM · 0m 12s
Spam
04 801 0044
Mon 6:52 PM · 1m 08s
Booked
AI Settings — Quick Access
Greeting
Custom
Voice
Professional
Language
English
After Hours
Active
The Honest Comparison

Why FirstReply Wins.

FeatureFirstReplyHuman ReceptionistLegacy Service
Monthly Cost$497 flat rate$3,500 – $5,000+$300 – $800+
Available Hours24/7/365Business hours only24/7 (limited)
Response Time< 1 second2 – 4 rings2 – 4 rings
Pricing ModelUnlimited — flat rateFixed salary + superPer-minute / per-call
Spam Call ChargesNone — auto blockedBilled regardlessBilled per minute
Missed Call Text-Back✓ Instant & automated✗ Manual only✗ Not included
48-Hr Follow-Up SMS✓ Fully automated✗ Manual only✗ Not available
Calendar Integration✓ Simpro, ServiceM8Manual entry only✗ Not available
Outbound Dispatch Calls✓ Fully automatedSometimes, if time✗ Not available
Client Dashboard✓ Full access included✗ Not applicable✗ Not available
Call Recordings & Transcripts✓ Every call logged✗ Rarely available✗ Not included
Performance Guarantee✓ Full refund — 90-day✗ None✗ None
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