The Silent Thief
The Brutal Math of
a Missed Call.
Every time your phone rings out while you're on the tools, a competitor gets paid. Use this calculator to see your exact monthly revenue bleed — then decide if you can afford to keep losing it.
Your Business Numbers
5
1 call/wk50 calls/wk
$400
$200$5,000
20%
5%80%
How We Calculate This
Missed calls × close rate5 × 20% = 1.0 jobs/wk
Jobs × avg. job value× $400
× 4 weeks= $1,600/mo
Your Monthly Bleed
$1,600
Lost to missed calls every month
Annual Revenue Lost$19,200
FirstReply Monthly Cost$497
Monthly Net Gain$1,103
Return on Investment222%
Estimated Payback Period10 days
This system costs less than the margin on a single missed emergency call-out. At these numbers, FirstReply pays for itself with the first job it captures.
Plug the Leak — Book a Call →40%
of callers who go to voicemail never call back
< 1 min
is all it takes for a service business to lose a lead to a competitor
$40K+
minimum annual salary to hire a full-time human receptionist